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What Is Ceramic Coating?

A man applying auto ceramic coating to a car in a garage

Apparently, that’s what the entire world is wondering.

Everyone and their grandma want to know: What is ceramic coating?

It all began a couple of years ago with some viral videos all over social media. There were people showing off their luxury cars, probably worth my mortgage.

They prepared a big bucket of muddy water and poured it over the ridiculously expensive car.

Everyone freaked out, of course, but right away all the water and the mud slide right off the car!

“It must be photoshopped!” We all thought!

Then another wave of related videos came out...

“With ceramic coating vs. without ceramic coating”.

The car was split in half, where one half was coated and the other one was not. The same bucket of muddy water poured right into the center. We could clearly see the comparison. Tiny little droplets formed in the coated side and they slid as if they were running away.

The uncoated side, of course, as dirty as expected.

That looked more real now!

Well, of course the products became crazy popular in no time!

It didn’t take that long to start seeing more and more coated vehicles, not all of them being Lamborghinis.

Specialized higher-end detailers started offering auto ceramic coating among their services.

Although it was still pretty expensive, ceramic coating prices were at least within reach...for some.

Now that it is real, and something that absolutely everyone wants for their car, people are wondering about the details of ceramic coating.

And with an emerging market, scammers took no time to take advantage.

People were not really informed about the ceramic coating cost, and what does it really do.

“Never clean your car again”

“If a rock falls in your car, nothing happens”

“It lasts a lifetime”

And a bunch of other fake promises were made.

Even though ceramic coating is not eternal, it is very long-lasting, so by the time people realized they were being promised something unreal, the scammers had disappeared from planet Earth.

Since it was a pretty new market, they charged whatever they wanted for the service.

Luckily the waters have settled down a little and now we have much more clear information about what exactly to expect from ceramic paint coating. Misinformation is still out there though, so we want to provide you with a clear guide of what to expect from this novelty technology.

Let’s start with the very basics about what exactly ceramic coating is.

SiO2 technology, Silicone Oxide coating, or more widely known as ceramic coating, is a polymeric structure with highly hydrophobic properties.

What does that mean in terms of protecting your car?

Let’s get into deeper detail of what ceramic coating does and DOES NOT.

What it does:

  • Hydrophobic surface:

    This is probably the most notable property, although there are plenty.

    Ceramic coating is highly water repellent. Water normally carries dirt and mineral salts that, if sitting on the surface of your car will not only make it dirty but will eventually incrust in the paintwork.

    Particularly, mineral deposits embed in the outermost layer of the paintwork, causing damage than can only be repaired by very harsh sanding.

    If your car has no flaws, marks, scratches or swirls, a simple polishing will do (which eventually might get to be a problem if the clear coat gets too thin).

    But the real problem is when the car is scratched. These mineral deposits will get inside and incrust in the deeper layers, and they are very difficult to remove since they cause damage from the inside out.

    In the case this reached the metallic layer of the car, oxidation can be almost irreparable. Having an extra layer that protects the car from water comes very handy in the long run.

You might already know that, but it’s worth mentioning that you don’t have to wash a ceramic coated car with water, you simply “dust it off” with a microfiber cloth every now and then.

It might be impossible for the human eye to detect, but the nano-texture of the SiO2 film won’t allow water to adhere (Premachandran et al., 2009).

  • An added layer of protection:

Ceramic coating is normally as thick as a human hair. That does not seem like much when it comes to adding an extra layer of protection, but it is!

Ceramic coating is like a “nano-armor” that will protect your vehicle from the environment.

A ceramic coated car is less prone to chipping and scratching.

Small pebbles, tiny branches, and small scratches won’t be a problem.

  • A better look for your car:

    Ceramic coating does not only protect your vehicle with an added layer of protection, but it also has a beautiful glossy shine.

    No more waxing or polishing needed for your car to always be shiny.

To recap, ceramic coating will provide you with a waterless wash, an added layer of protection, and a beautiful shiny finish.

It is also worth mentioning that it’s way longer lasting than any polishes or waxes.

Pretty cool, right?

Well, SiO2 technology can’t do it all though, here’s what ceramic coating does not do.

The fake promises you have to be aware of are:

  • You will never have to wash your car again:

    Yes, you will have to do it way less often, and it won’t require water, but you still need to do it.

    A good dusting with a microfiber towel every couple of weeks will be enough.

  • It will protect your car from anything that comes at it:

    Sure, hail, tiny pebbles, and branches shouldn't be a major concern.

    However, if someone approaches your car with a key in hand and pure evil intentions, they will get away with the murder.

    Ceramic coating won’t protect your car from a tree falling down over it or a boulder hitting on it.

    As a matter of fact, nothing will protect it from that, but ceramic coating is as close as we can get.
  • It lasts forever:

    It definitely lasts for a long period of time. It is the longer-lasting product in the current market, but “forever” is a big word.

  • It is a type of paint correction:

    This one is a very bold statement to say, and pretty fake.

    Ceramic coating is not paint, and it does not correct paint. If you coat a car that has scratches, marks, swirls, etc., the ceramic coating will seal those flaws for as long as the coating lasts.

    There is no way to correct the paint in a coated car unless you remove the coating.

    And we already discussed how resistant ceramic coating is, so it will require VERY harsh sanding to take it off.

Alright, now that we cleared what ceramic coating is, what it does, and what a cheap marketing fallacy is, let’s get to more specific questions about it.

A car that has just been finished with ceramic coating spray

Is Ceramic Coating Safe?


Ceramic coating will fuse with the clear coat of your car, so it will never lift off.

Of course, as earlier mentioned, it will eventually fade, but there will be no residue behind. This coating is not any sort of abrasive chemical that will gradually damage your car (as many polishes are).

So, there is nothing to worry about.

We are sure that once you try ceramic coating you will keep using it for a lifetime, but in the strange instance that you decide not to, nothing will happen to your car.

How Long Does Ceramic Coating Last?

Well, it depends.

Different manufacturers claim different timeframes as far as how long protection lasts.

Under optimal circumstances and with the right product...

About 2-3 years.

What you have to consider is that it’s not something that fully fades all of a sudden.

It is not like your monthly Netflix subscription.

You will slowly start to notice that the hydrophobic qualities are not as strong as they were and that the shine is not as intense as when it was freshly applied.

It’s up to you if you want to reapply as soon as you see the early signs of fading.

Overall, it certainly lasts way longer than any sealant or wax out there so it’s certainly an investment worth making.

Now, talking about investments…

How Much Is Ceramic Coating?

The million-dollar question.

Fortunately, not the million-dollar service anymore!

Everyone wants to know the ceramic coating cost.

Well, being very honest, there is not a concrete answer to that, as it dramatically varies. If you go to a professional, they will evaluate your car based mainly on its size.

They also might suggest (and it is a great suggestion) to do some paint correction prior.

Now, the price they charge really depends on the location where their detailing workshop is, the number of similar businesses around, the expertise, equipment, etc.

You can get a burger for a dollar or for 50 dollars, depending on the restaurant.

Now, I know you are desperate to get at least an estimate, so here it is:

Considering the above-mentioned factors, expect something between $500 up to $2,000 to have your vehicle professionally coated.


It might sound like a big amount to simply take out of your pocket but considering the fact that you don’t have to worry about polishes, sealants, or even car washes for a couple of years, well you’re actually saving!

It’s a highly recommended investment to extend the lifespan of your vehicle.

And let’s be honest...

Your 4 wheeled baby deserves it!

Even if you decide to sell your car in the future:

If you see 2 cars, same model and year, but one looks ran down and the other one looks like it just drove through the entrance of the car agency…

Which one would you prefer?

Of course, the better-looking one, even if it is more expensive. Right?

That is the difference between a classic and an old piece of rust.

So that’s why we truly believe it’s a great investment to do every couple of years…

Now, we’ve talked about the average lasting power but…

How Durable Is Ceramic Coating?

Yes, there is a difference.

When I talked about “how long does it last”, I’m talking about the potential it has, but now let’s talk about how resistant it is.

Because the way you treat your car will determine the lifespan of the ceramic coating.

If you leave the car outside on a hailing day, if you usually drive through roads where salt is been applied to remove snow, or the roads you go through are harsh (pebbles or sand, for example), ceramic coating will fade faster.

Your car will be protected while it lasts, but of course, the environment will make it fade easier.

So, avoid this kind of exposure as much as you can or at least consider reapplication will have to occur more often.

Now, I decided to leave the best for last.

With the current saturation of the market, there is one burning question that you want to get answered:

What Is the Best Ceramic Coating?

I’ve been waiting to answer this from the very beginning.

We know you want all these benefits for your vehicle, but you don’t want to spend an arm and a leg to get it, right?

Professional detailers are expensive because they are at the end of the day charging for way more than a ceramic coat spray.

Besides the actual product, they have to pay salaries, rent, bills, etc.

Luckily, the market has evolved and there are now great alternatives to do it at home and get the same results.

Our personal DIY pick?

Your Best Option:

Designed by Shine Armor, FORTIFY QUICK COAT is the best choice when it comes to car detailing products, since it avoids the main pitfalls most of them have:

  • Waxes.
  • Water-based silicones.
  • Corrosive chemicals that could damage your paint.
  • Hefty pricing.

In addition to making your car look so shiny you’d like to lick it, FORTIFY QUICK COAT also acts as a unique paint sealant and maintenance spray that’ll last you for longer than you’re used to.

The best part?

It’s waterless. This means you’ll no longer have to worry about making a huge mess in your garage or damaging the environment.

Whether you’re a professional detailer or simply looking to make your car the best reflection of who you are, FORTIFY QUICK COAT is the perfect solution for anybody looking into getting more than their money’s worth.

In fact, one of the reasons I decided to try it out was because of what other customers like me & professionals that have tested this technology had to say about the product:

Brian P.

Better than wax!


Shine Armor is the real deal ... applied to the whole car in 20 mins and another 10 to do the rims. The shine is noticeable and the feel is smooth like traditional wax without the bucket of water, sponge, buffer, or wax residue. This is amazing stuff! I can see how layering it can become an obsession. I liked it so much, I sent my dad a kit!

Patricia R.


I had trouble keeping my car shiny. After a wash, the clean and shiny look would be gone 2-3 days after. My husband applied Shine Armor last week Wednesday and it’s now Wednesday again and the car looks like it was just washed. It has this clean and shiny look to it. My husband and I are surprisingly happy with Shine Armor, with one coat our suv looks amazing! We’ll definitely purchase more! We highly recommend this product!

Gary R.

Super Slick!


Excellent results and easy! I thought my new motorcycle was shiny and slick until I used this on it. No comparison! Great product!

As you can see, there’s a very obvious reason customers and professionals are choosing to switch to FORTIFY QUICK COAT from regular car waxing products. I personally did and I’ve never felt better about a product in years.

If you’d like to get an unmatched shine for your car at an unmatched price, then click here, and start getting your FULL money's worth.

Bibliography & Sources:

  1. Industry 4.0: the Latest Advancements in Car Coating Technology. (2019). Paint & Coatings Industry, (5), 66.
  2. (SiO2@Al) on Anti-oxidation Performance of Al2O3-SiO2 Ceramic Coating for Carbon Steel at High Temperature. (2019)
  3. Premachandran Nair, Rahul & Zou, Min. (2008). Surface-nano-texturing by aluminum-induced crystallization of amorphous silicon. Surface & Coatings Technology - SURF COAT TECH. 203. 675-679. 10.1016/j.surfcoat.2008.07.014.